The $40 Entrée
Sep 12, 2007 general food, restaurants
The $40 entrée strikes again in USA Today . Is St. Louis ready? What’s the closest you’ve seen now?
The Times commented last year as well.
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September 12th, 2007 at 10:43 am
According to the menu on its Web site, the new CWE restaurant called ~scape will have a $42 prime, 4-week-aged (not specified dry or wet)ribeye.
There was a good article in the NYT several months ago about the $40 entree and menu engineering. The goal of the $40 entree is really to sell more of the $35 (or whatever the second-most-expensive dish costs) entree.
September 12th, 2007 at 10:44 am
D’oh. Totally missed your link to the Times. Ne’er mind.