Cup of Excellence Hits Kaldi’s
I visited the new downtown Clayton location on the first and second days of operation last week, and although I’m diligently typing up my experiences of that, I realize now I forgot to slip out that I did find, after scouring Google, the Cup of Excellence Coffee they purchased was Lot#: 19 Prodecoorp R.L - Cooperativa Luis Alberto Vasquez.
Purchased by seven roasters, with a total lot of 18 154 pound bags, it scored 86.05 and sold for $4.64/lb bringing in a total of $12,704.98. Kaldi’s bought two of the bags.
Jurors had this to say about the coffee:
Jury Descriptions: light lemony citrus (12), sweet bright acidity (14), milk chocolate (10), creamy (17), complex (7), balanced (6), sweet finish (2), smooth velvety body (1), sweet citric, floral note, sweet round acidity, caramel, dry aroma
Please Note: If a number appears in brackets next to a description it indicates the number of jurors that agreed with that particular description.
The truth is, this information is easy to find as you can see who bought every COE coffee on their website. You can also read brief biographies about the farmers that produce each lot, as well as get detailed cupping notes (like above).
As I mentioned previously, a top ranking coffee can bring in quite a bit of coin. As a great comparison to Kaldi’s lot, and an amazing example of the kind of money a top ranking COE coffee can profit a farmer, the Lot#: 1 Marcio Benjamin Peralta Paguaga - Las Golondrinas was a lot of 14 154 pound bags. It sold to Stumptown only, and they purchased it for $100,000 — $47.06/lb.
Not bad considering the average price per pound Starbucks paid in 2006 was $1.42 and the industry average was $1.04.
They sent me the press release this afternoon, and starting today…
Kaldi’s Coffeehouse at the Crescent in downtown Clayton will be the first of the company’s six shops to carry the limited edition coffee. Customers can purchase a half pound of the beans for $15 - packed in a limited edition copper bag. Customers can also purchase a 12oz. cup of it brewed at Kaldi’s for $4.25.
Read the full press release as a Word document here.
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