The Boobs are Back
They shut stores down to discuss quality and renew “focus on espresso standards.”
They bought the Clover prompting coffeegeeks to shudder and Stumptown to pull them from their stores.
And starting yesterday the original topless logo has returned to signal Starbucks commitment to quality along with their new Pike Place Roast which Howard Schultz says “is truly one of the best coffees we have offered our customers in our 37-year history and it will reinvent brewed coffee.”
They have also migrated to “30-minute hold times for brewed coffee” and with a renewed focus on quality say that The Pike Place blend is both “Fresh” and “Hand-Scooped.” With all the bags on display in the shop I went to having roasted dates of 3/24 though, it was already two weeks old the minute it arrived.
So take note when you go to buy that next bag of coffee that while local roasters like Goshen, Kaldi’s and Northwest may not have topless logos, they do have fresh roasted coffee that was hand-scooped all along.
Do you think they’ll have to change all those green signs to brown now?
2 Responses to “The Boobs are Back”
local boobs compete…..how about it Matt?
By Julie Ridlon on Apr 9, 2008
Tried the new brew this morning. (Not intentionally. Needed coffee.) It ain’t Charbucks. But it ain’t special.
By Ian Froeb on Apr 9, 2008