Dec 9, 2008 groceries
There was a time in my life where the Peanut Toffee Buzz CLIF Bar was a staple of my diet. Each year, however, the holiday season would sweep in a monotony buster as Spiced Pumpkin Pie hit shelves for a limited time. I loved those things and, although I literally ate one every day for years, that time is now behind me.
That said, Ellie spotted a new seasonal flavor last week: Pear Apple Strudel. A swift purchase was made and sticky hands were once again mine via Clif and his bar of propriety ingredients like ClifProTM and ClifCrunchTM (which contains something called Inulin that is some sort Chicory Extract that increases calcium absorption).
It did not, incidentally, taste much like pears–only apples—and a skimming of the ingredients list confirmed my suspicion that the bar contained more apples than it did pears. So what I want to know is: What kind of marketing research went on that told the Clif sales and marketing people that the Pear Apple Strudel was going to sell better than the Apple Pear Strudel?
And, in case you were wondering, yes, it did taste pretty good, but it was no Peanut Toffee Buzz. What could be?