Chef Blogging
Mar 12, 2008 chefs
In the LA Times today, beneath a picture of Traci des Jardins rocking it out in her kitchen on a Panasonic TOUGHBOOK (which proves she makes more money than me), is an article about chefs and their foray into territory so many have publicly criticized: blogging.
I was surprised by how many of the blogs mentioned I actually read, and it’s nice to see an article talk about the good things that happen when technology is embraced rather than only the negatives of anonymous blogging.
New Media is practically free for anyone, and what these and other chefs have realized, is that putting a familiar face and personality to their business only helps to address the public directly in a personal way while fostering their excitement for the things they’re up to in their restaurants.
The only thing I’d disagree with is the author’s comment that “this revolution is not being indexed” because it’s totally being indexed and most of us call it Google. That’s how I found Line Cook; my favorite industry blog because it’s from a San Francisco cook living in the trenches rather than amazingly well equipped personal chefs with Pacojets in their homes.
So the question is: what if any St. Louis chefs blog? And if you don’t but want to, email me.
From the mountains of Panama and Ethiopia, to the urban-jungles of Portland and Chicago, journalist Michaele Weissman takes us behind the scenes for a look at the world of third-wave specialty coffee. How did we get to Starbucks, and where we go from here?