More on Whole Foods Plastic Bags
Jan 23, 2008 groceries
Returning to the news Whole Foods has earmarked a date for the phasing out of plastic bags: Earth Day 2008.
From tea to ant traps my father is a life-long supplier to the grocery industry and he wonders if I “…think they are eliminating plastic bags to save money…or to save the world?”
Personally I think they are eliminating them because John MacKey is no idealistic hippie. He knows that by eliminating plastic bags it further enhances the public image of Whole Foods in a way that furthers their customers attachment to the store while at the same time reducing overhead.
Certainly I have no hard data, but I would suspect a large number of Whole Foods regulars are so because of the image the store represents rather than just the quality of the products lying within.
To put it another way, Whole Foods is the Apple of the grocery industry doing as much (or more) to push their image as they do to sell a quality product.
And yes, I do shop there. Go buy some awesome reusable bags why don’t you.
Tags: plastic-bags, Whole Foods
