Rant: Craft is a Product, Micro is a Business
Jul 1, 2008 beer
One of my Google Alerts scrounged up a Java Journal article about beer in which there was the following:
Dan Chivetta, also a brewer at Trailhead, explained the difference between craft brewing and microbrewing. “In craft brewing, there is a love, a passion for brewing. It’s an art form, where quality, taste and presentation matter more than the bottom line and quantity. Quality ingredients and perfection of process and technique make craft beer superior to its bigger counterparts.
I seem to have missed the explanation, and probably it should have read “craft brewing and macro-brewing.” Beyond that, however, a beer rant
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Tags: Boulevard Brewery, craft beer, microbreweries, microbrewery, Odell Brewing Co. Boston Beer Co. Brewers Association, Yuengling
